| 2 |
A Mercedes-Benz Sold Every Six Minutes: Do GST 2.0 Reforms Favor Multinational Success Stories Over Indian Enterprises?
Nishanth Palod
PGDM – Banking & Financial Services (First Year Student)
Institute of Public Enterprise (IPE), Hyderabad, India
APA Style:
Palod, N. (2026). A Mercedes-Benz sold every six minutes: Do GST 2.0 reforms favor multinational success stories over Indian enterprises? United International Journal of Multidisciplinary Research, 3(1), 7–12.
|
7–12 |
| 3 |
A Study of Cryptocurrency in India
M. Naveen Kumar Reddy1
Assistant Professor, Department of MBA, St. Peter's Engineering College
Dullapally, Maisammaguda, Medchal, Hyderabad, Telangana – 500043
Mr. G. Pranay2
Assistant Professor, Department of MBA, St. Peter's Engineering College
Dullapally, Maisammaguda, Medchal, Hyderabad, Telangana
APA Style:
Reddy, M. N. K., & Pranay, G. (2026). A study of cryptocurrency in India. United International Journal of Multidisciplinary Research, 3(1), 13–17.
|
13–17 |
| 4 |
Goods and Services Tax 2.0 Reforms in India with Regard to Different Sectors – A Study
Dr. Yellaswamy Ambati
Post Graduate Teacher in Commerce,
Telangana Model Junior College, Zaffergadh,
Jangaon District, Telangana State
APA Style:
Ambati, Y. (2026). Goods and services tax 2.0 reforms in India with regard to different sectors – A study. United International Journal of Multidisciplinary Research, 3(1), 18–32.
|
18–32 |
| 5 |
Micro Finance and Micro Credit System in India: Performance, Challenges, and Policy Implications
Radhika Dubbaka1
Research Scholar, Kakatiya University, Warangal
Prof. P. Varalaxmi2
Chairperson, BoS, Dept. of Commerce & Business Management,
Kakatiya University, Warangal
APA Style:
Dubbaka, R., & Varalaxmi, P. (2026). Micro finance and micro credit system in India: Performance, challenges, and policy implications. United International Journal of Multidisciplinary Research, 3(1), 33–40.
|
33–40 |
| 6 |
Linking Digital Financial Literacy to Financial Decision-Making and Inclusion: Evidence from Small Finance Banks in Hyderabad
Dr. Sreeram Daida
Associate Professor,
Badruka College of Commerce and Arts, Hyderabad
APA Style:
Daida, S. (2026). Linking digital financial literacy to financial decision-making and inclusion: Evidence from small finance banks in Hyderabad. United International Journal of Multidisciplinary Research, 3(1), 41–57.
|
41–57 |
| 7 |
Financial Inclusion Through New Schemes: Evidence from Telangana
A. Satish Kumar
M.Com, B.Ed.
PGT – Commerce, TGMS, Gollapally
APA Style:
Kumar, A. S. (2026). Financial inclusion through new schemes: Evidence from Telangana. United International Journal of Multidisciplinary Research, 3(1), 58–71.
|
58–71 |
| 8 |
Impact of Macro Economic Factors on Non-Performing Assets with Reference to Indian Banking Sector
Dr. Syed Tabassum Sultana1
Professor and Head of Business Management,
MVSR Engineering College, Nadergul, Hyderabad,
Telangana, India.
D. Haritha2
MBA II Year Student,
MVSR Engineering College, Nadergul, Hyderabad,
Telangana, India.
APA Style:
Sultana, S. T., & Haritha, D. (2026). Impact of macro economic factors on non-performing assets with reference to Indian banking sector. United International Journal of Multidisciplinary Research, 3(1), 72–88.
|
72–88 |
| 9 |
The Role of Transparent Accounting in Advancing Financial Inclusion and Sustainability
C. Rama Devi
Assistant Professor of Commerce,
Badruka College of Commerce and Arts, Hyderabad
APA Style:
Devi, C. R. (2026). The role of transparent accounting in advancing financial inclusion and sustainability. United International Journal of Multidisciplinary Research, 3(1), 89–100.
|
89–100 |
| 10 |
An Analytical Study of FinTech Adoption in India with Reference to Blockchain, Cryptocurrency, Digital Payments, and Insurtech
Ms. Aleti Jyothsna
Assistant Professor,
Department of MBA,
JB Institute of Engineering and Technology
APA Style:
Jyothsna, A. (2026). An analytical study of FinTech adoption in India with reference to blockchain, cryptocurrency, digital payments, and insurtech. United International Journal of Multidisciplinary Research, 3(1), 101–107.
|
101–107 |
| 11 |
GirGauJathanSansthan Connecting Commerce with the Indigenous Cows Rearing Mentoring 9,000 Self Help Groups – A Case Study
Rakesh Kumar Singh1
Research Scholar – PhD Management,
Mangalayatan University,
Uttar Pradesh
Prof. (Dr.) Sidharth Jain2
Faculty of Business Management & Commerce,
Mangalayatan University,
Uttar Pradesh
APA Style:
Singh, R. K., & Jain, S. (2026). GirGauJathanSansthan connecting commerce with the indigenous cows rearing mentoring 9,000 self help groups – A case study. United International Journal of Multidisciplinary Research, 3(1), 108–112.
|
108–112 |
| 12 |
Performance of the Microfinance and Other Schemes for Reducing Poverty in Telangana State
Dr. Abbanapuri Yakaiah1
M.Com, Ph.D, PDF (ICSSR), B.Ed (Special HI), B.Ed,
Former ICSSR Post Doctoral Fellow
D. Srinivas2
M.Com, B.Ed,
Junior Lecturer, Govt Junior College,
Rayaparthy, Warangal District
APA Style:
Yakaiah, A., & Srinivas, D. (2026). Performance of the microfinance and other schemes for reducing poverty in Telangana state. United International Journal of Multidisciplinary Research, 3(1), 113–120.
|
113–120 |
| 13 |
Bridging Public and Private Markets: The Emerging Role of Mutual Fund in Venture Capital and Private Equity
Mrs. Temkar Shaila B1
Research Scholar,
Dept. of Commerce and Business Management,
Kakatiya University,
Warangal.
Prof. S. Kamaleshwar Rao2
Dept. of Commerce and Business Management,
Kakatiya University,
Warangal.
APA Style:
Shaila, T. B., & Rao, S. K. (2026). Bridging public and private markets: The emerging role of mutual fund in venture capital and private equity. United International Journal of Multidisciplinary Research, 3(1), 121–139.
|
121–139 |
| 14 |
Emerging Trends in Financial Regulation and Market Oversight
Dr. Samudrala Ilaiah
Lecturer in Commerce,
Department of Commerce & Business Administration,
S.R.R Government Arts & Science College (Autonomous),
Karimnagar
APA Style:
Ilaiah, S. (2026). Emerging trends in financial regulation and market oversight. United International Journal of Multidisciplinary Research, 3(1), 140–147.
|
140–147 |
| 15 |
An Impact of Green Accounting on Sustainable Development in India: A Select Study
Raju Vemula1
Research Scholar, Kakatiya University
Vaagdevi Degree & P.G College
Prof. Rajender Katla2
Assistant Professor of Commerce & Business Management
APA Style:
Vemula, R., & Katla, R. (2026). An impact of green accounting on sustainable development in India: A select study. United International Journal of Multidisciplinary Research, 3(1), 148–157.
|
148–157 |
| 16 |
Role of Fintech in Financial Inclusion in Telangana – A Study
Gudepu Ranadheer Kumar1
Research Scholar,
Department of Commerce & Business Management,
Kakatiya University, Warangal
Prof. P. Amaraveni2
Department of Commerce & Business Management,
Kakatiya University, Warangal
APA Style:
Kumar, G. R., & Amaraveni, P. (2026). Role of fintech in financial inclusion in Telangana – A study. United International Journal of Multidisciplinary Research, 3(1), 158–165.
|
158–165 |
| 17 |
Adoption and Usage of Digital Payments in India – A Select Study
Manchineella Rajender1
Research Scholar,
Department of Commerce & Business Management,
Kakatiya University, Warangal
Prof. Rajender Katla2
Department of Commerce & Business Management,
Kakatiya University, Warangal
APA Style:
Rajender, M., & Katla, R. (2026). Adoption and usage of digital payments in India – A select study. United International Journal of Multidisciplinary Research, 3(1), 166–177.
|
166–177 |
| 18 |
An Empirical Study on Digital Payments & Customer Perception
Dr. Sanjeev Nagurla
Assistant Professor,
Shivani Group of Institutions,
Hanumakonda
APA Style:
Nagurla, S. (2026). An empirical study on digital payments & customer perception. United International Journal of Multidisciplinary Research, 3(1), 178–193.
|
178–193 |
| 19 |
Non-Performing Assets in Public Sector Banks in India – A Study
Mr. Ravindar K.1
Research Scholar,
Department of Commerce and Business Management,
Kakatiya University, Warangal
Prof. P. Varalaxmi2
Department of Commerce and Business Management,
Kakatiya University, Warangal
APA Style:
Ravindar, K., & Varalaxmi, P. (2026). Non-performing assets in public sector banks in India – A study. United International Journal of Multidisciplinary Research, 3(1), 194–202.
|
194–202 |
| 20 |
Financial Performance of State Finance Corporation Telangana Division (TSFC) in MSMEs – A Study
Dr. G. Sunanda
Lecturer in Commerce,
KKR Govt Degree College, Kodada
APA Style:
Sunanda, G. (2026). Financial performance of State Finance Corporation Telangana Division (TSFC) in MSMEs – A study. United International Journal of Multidisciplinary Research, 3(1), 203–214.
|
203–214 |
| 21 |
Impact of Goods and Services Tax (GST) in India
Somashekar Kaloori
Asst. Professor,
School of Management,
University Arts & Science College,
Kakatiya University, Hanumakonda
APA Style:
Kaloori, S. (2026). Impact of goods and services tax (GST) in India. United International Journal of Multidisciplinary Research, 3(1), 215–218.
|
215–218 |
| 22 |
A Study on Non-Performing Assets in Banks
Reshma Sultana
MBA (Finance)
APA Style:
Sultana, R. (2026). A study on non-performing assets in banks. United International Journal of Multidisciplinary Research, 3(1), 219–223.
|
219–223 |
| 23 |
Bootstrapping Finance as a Strategic Mechanism for Sustainable Startup Growth
Dr. B. Manohar
Associate Professor,
Vaageswari College of Engineering
APA Style:
Manohar, B. (2026). Bootstrapping finance as a strategic mechanism for sustainable startup growth. United International Journal of Multidisciplinary Research, 3(1), 224–234.
|
224–234 |
| 24 |
Future of Microfinance and Microcredit in India: Emerging Trends and Policy Directions
Dr. Sreenivas Dadigala
Associate Professor of Commerce,
SR & BGNR Government Arts and Science College (A), Khammam
APA Style:
Dadigala, S. (2026). Future of microfinance and microcredit in India: Emerging trends and policy directions. United International Journal of Multidisciplinary Research, 3(1), 235–247.
|
235–247 |
| 25 |
A Study on Role of Behavioural Finance in Investment Decisions
B. Himabindu
Lecturer in Commerce,
TGSWRDC Women, Kothagudem
APA Style:
Himabindu, B. (2026). A study on role of behavioural finance in investment decisions. United International Journal of Multidisciplinary Research, 3(1), 248–251.
|
248–251 |
| 26 |
An Empirical Study of Determinants Affecting Digital Payment Adoption and Financial Inclusion in Rural Telangana
Dr. B. Chandrakala Naik1
Asst. Professor, Department of Business Management,
Vaagdevi Degree and P.G. College (Autonomous), Kishanpura, Hanamkonda.
Dr. S. Mahender Kumar2
HOD, Department of Business Management,
Associate Professor, Vaagdevi Degree and P.G. College (Autonomous), Kishanpura, Hanamkonda.
APA Style:
Naik, B. C., & Kumar, S. M. (2026). An empirical study of determinants affecting digital payment adoption and financial inclusion in rural Telangana. United International Journal of Multidisciplinary Research, 3(1), 252–264.
|
252–264 |
| 27 |
Micro-Finance and Micro-Credit System in India: A Comprehensive Study
Dr. D. Vijaya Shanthi
Lecturer in Commerce,
TGSWRDC Women, Kothagudem,
Bhadradri Kothagudem, Telangana
APA Style:
Shanthi, D. V. (2026). Micro-finance and micro-credit system in India: A comprehensive study. United International Journal of Multidisciplinary Research, 3(1), 265–272.
|
265–272 |
| 28 |
A Study on Price Discovery of Gold Futures in MCX: An Analysis
Sk. Jakeera Begum
Research Scholar & Lecturer in Commerce,
Kakatiya University
Prof. D. Sakriya
Retd. Professor,
Kakatiya University,
K.U, Warangal
APA Style:
Begum, S. J., & Sakriya, D. (2026). A study on price discovery of gold futures in MCX: An analysis. United International Journal of Multidisciplinary Research, 3(1), 273–286.
|
273–286 |
| 29 |
Micro-Finance and Micro-Credit System in India: A Study of Financial Inclusion, Poverty Alleviation, and Inclusive Development
Dr. Bojja Sridevi
Associate Professor,
Government Degree College,
Yellandu, Bhadradri Kothagudem, Telangana
APA Style:
Sridevi, B. (2026). Micro-finance and micro-credit system in India: A study of financial inclusion, poverty alleviation, and inclusive development. United International Journal of Multidisciplinary Research, 3(1), 287–291.
|
287–291 |
| 30 |
A Study on GST and Its Role in Indian Tax Reforms
Veeranna Ameda
Research Scholar, Department of Commerce,
Annamalai University, Chidambaram, Tamil Nadu 608 002
APA Style:
Ameda, V. (2026). A study on GST and its role in Indian tax reforms. United International Journal of Multidisciplinary Research, 3(1), 292–300.
|
292–300 |
| 31 |
Scenario of Digital Payments in India with Reference to NPCI
Dr. Satya Narayana Chindam1
Associate Professor of Commerce,
Government Degree College, Uppal, Hyderabad.
Dr. Aitha Cheralu2
Associate Professor, Department of MBA,
J.B. Institute of Engineering and Technology, Moinabad, R.R. Dist.
APA Style:
Chindam, S. N., & Cheralu, A. (2026). Scenario of digital payments in India with reference to NPCI. United International Journal of Multidisciplinary Research, 3(1), 301–309.
|
301–309 |
| 32 |
FinTech and Financial Inclusion in Rural India: Problems and Prospects
Shahewar Tazmeen1
Research Scholar (JRF),
School of Management Studies, University of Hyderabad.
Prof. Khyser Mohd2
Senior Professor,
Department of Business Management, Telangana University
APA Style:
Tazmeen, S., & Mohd, K. (2026). FinTech and financial inclusion in rural India: Problems and prospects. United International Journal of Multidisciplinary Research, 3(1), 310–322.
|
310–322 |
|
Management Papers
|
| 1 |
Strengthening India’s Economy through SME Growth and Rural Entrepreneurship
K. Venu
Assistant Professor of Commerce,
Badruka College of Commerce and Arts, Hyderabad
APA Style:
Venu, K. (2026). Strengthening India’s Economy through SME Growth and Rural Entrepreneurship. United International Journal of Multidisciplinary Research, 3(1), 1–5.
|
1–5 |
| 2 |
CHALLENGES AND OPPORTUNITIES ON MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) – A STUDY
Dr. Mallesham Vanga
Lecturer in Commerce,
University Post Graduate College, Mahabubabad
APA Style:
Vanga, M. (2026). Challenges and opportunities on Micro, Small and Medium Enterprises (MSMEs) – A study. United International Journal of Multidisciplinary Research, 3(1), 6–16.
|
6–16 |
| 3 |
IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON SOCIETY
(With special reference to Nava Baharat Ferro Alloys Company Limited – A Study in Telangana)
Dr. N. Ravibabu1
Assistant Professor in Commerce and Business Management,
University PG College, KU Khammam
G. Vijaya Laxmi2
Lecturer in Commerce,
TGTWRDC (W) Kothagudem
APA Style:
Ravibabu, N., & Vijaya Laxmi, G. (2026). Impact of corporate social responsibility on society: With special reference to Nava Baharat Ferro Alloys Company Limited – A study in Telangana. United International Journal of Multidisciplinary Research, 3(1), 17–28.
|
17–28 |
| 4 |
FROM COMPLIANCE TO COMMITMENT: ESG PRACTICES IN INDIA’S BANKING SECTOR
Dr. Phanindra Kumar Katakam
Assistant Professor,
University College of Commerce & Business Management,
Kakatiya University, Warangal
APA Style:
Katakam, P. K. (2026). From compliance to commitment: ESG practices in India’s banking sector. United International Journal of Multidisciplinary Research, 3(1), 29–40.
|
29–40 |
| 5 |
New Methodological Approaches in Management Research with a Case Study Analysis on Maha Kumb Mela 2025
G. Mahesh1
PhD Scholar, School of Business, SR University, Warangal
Dr. Tripurari Ananth Narayan2
Associate Professor, Aurora’s PG College, Uppal, Hyderabad
APA Style:
Mahesh, G., & Narayan, T. A. (2026). New methodological approaches in management research with a case study analysis on Maha Kumb Mela 2025. United International Journal of Multidisciplinary Research, 3(1), 41–55.
|
41–55 |
| 6 |
Role of Tribal Women in Agriculture – An Empirical Study
Maloth Venkanna1
Research Scholar, Department of Economics, Kakatiya University, Warangal
Dr. D. Swarupa Rani2
Associate Professor, Department of Economics, Kakatiya University, Warangal
APA Style:
Venkanna, M., & Swarupa Rani, D. (2026). Role of tribal women in agriculture – An empirical study. United International Journal of Multidisciplinary Research, 3(1), 56–68.
|
56–68 |
| 7 |
Contemporary Issues in Global-Business Management!
Dr. Rakkireddy Adi Reddy1
Assistant Professor, Department of Journalism,
University Arts and Science College, Kakatiya University, Hanumakonda
Dr. Sridhar Kumar Lodh2
Assistant Professor in Economics, Department of Economics,
University Arts and Science College, Kakatiya University, Hanumakonda
APA Style:
Reddy, R. A., & Lodh, S. K. (2026). Contemporary issues in global-business management!. United International Journal of Multidisciplinary Research, 3(1), 69–72.
|
69–72 |
| 8 |
Indian MSMEs at Crossroads: Challenges and Opportunities in Contemporary Business Practices
Dr. M. Malla Reddy
Associate Professor of Commerce,
S.R.R. Govt. Arts & Science College (A), Karimnagar, T.G.
APA Style:
Reddy, M. M. (2026). Indian MSMEs at crossroads: Challenges and opportunities in contemporary business practices. United International Journal of Multidisciplinary Research, 3(1), 73–85.
|
73–85 |
| 9 |
Strategic Resilience and Sustainable Business Development: An Indian Perspective
CH. Chandra Shekher
Assistant Professor,
Department of Business Management,
Lal Bahadur College, Warangal, Telangana, India
APA Style:
Chandra Shekher, C. H. (2026). Strategic resilience and sustainable business development: An Indian perspective. United International Journal of Multidisciplinary Research, 3(1), 86–90.
|
86–90 |
| 10 |
Challenges and Opportunities of Small and Medium Enterprises (SMEs) in Business Insights and Sustainability
Soppari Sunil Kumar
Research Scholar,
University College of Commerce and Business Management,
Kakatiya University
APA Style:
Sunil Kumar, S. (2026). Challenges and opportunities of small and medium enterprises (SMEs) in business insights and sustainability. United International Journal of Multidisciplinary Research, 3(1), 91–95.
|
91–95 |
| 11 |
SMEs in India: Challenges and Opportunities
Mrs. Mallika Seenu1
Assistant Professor, Department of Commerce,
Bhavan’s Vivekananda College – College for Science, Humanities and Commerce
J. Anuradha2
Student, Bhavan’s Vivekananda College – College for Science, Humanities and Commerce
B. Pranay Kumar3
Student, Bhavan’s Vivekananda College – College for Science, Humanities and Commerce
APA Style:
Seenu, M., Anuradha, J., & Pranay Kumar, B. (2026). SMEs in India: Challenges and opportunities. United International Journal of Multidisciplinary Research, 3(1), 96–102.
|
96–102 |
| 12 |
Start-up Ecosystems in Telangana: Structure, Growth, and Emerging Dynamics
Dr. I Shivanaga Srinu1
Associate Professor of Commerce,
Kakatiya Government College (Autonomous), Hanumakonda
P. Radhika2
M.Com (Final), University P.G. College, Subedari, Kakatiya University, Warangal
APA Style:
Shivanaga Srinu, I., & Radhika, P. (2026). Start-up ecosystems in Telangana: Structure, growth, and emerging dynamics. United International Journal of Multidisciplinary Research, 3(1), 103–109.
|
103–109 |
| 13 |
Smart Tourism as a Catalyst for Entrepreneurship and Employment – A Vision for India's Future
Dr. K. Sai Sharan
Assistant Professor,
Department of Commerce and Business Management,
Kakatiya University, Telangana
APA Style:
Sai Sharan, K. (2026). Smart tourism as a catalyst for entrepreneurship and employment – A vision for India's future. United International Journal of Multidisciplinary Research, 3(1), 110–119.
|
110–119 |
| 14 |
The Rise of Digital Frugality: A Post-Pandemic Strategy for Lean Innovation and Resilient Business Models in Emerging Economies
Dr. Mandeep Sharma
Global Service Delivery Manager, Asia Pacific, Japan, India,
NOKIA Networks, Noida, UP, India
APA Style:
Sharma, M. (2026). The rise of digital frugality: A post-pandemic strategy for lean innovation and resilient business models in emerging economies. United International Journal of Multidisciplinary Research, 3(1), 120–134.
|
120–134 |
| 15 |
Carbon-Conscious Capitalism: Integrating ESG Metrics into Core Strategic Decision-Making for Indian SMEs
Dr. Sidharth Jain
Mangalayatan University, Beswan, Aligarh, UP, India
APA Style:
Jain, S. (2026). Carbon-conscious capitalism: Integrating ESG metrics into core strategic decision-making for Indian SMEs. United International Journal of Multidisciplinary Research, 3(1), 135–150.
|
135–150 |
| 16 |
The Pivotal Role of Corporate and Organizational Behaviour in Global Management – A Study
Dr. Giri Prasad Vidudhala1
Assistant Professor of English,
UPGC, KMM
Addanki Tilak2
Research Scholar, Department of Sociology and Social Work,
Kakatiya University
APA Style:
Vidudhala, G. P., & Tilak, A. (2026). The pivotal role of corporate and organizational behaviour in global management – a study. United International Journal of Multidisciplinary Research, 3(1), 151–157.
|
151–157 |
| 17 |
FDI in Manufacturing Sector and Its Role in Viksit Bharat @2047
Dr. Appani Prasaad
Assistant Professor of Commerce,
Govt. Degree College, Sircilla
APA Style:
Prasaad, A. (2026). FDI in manufacturing sector and its role in Viksit Bharat @2047. United International Journal of Multidisciplinary Research, 3(1), 158–166.
|
158–166 |
| 18 |
Technology Adoption and Innovation Management as Drivers of Startup Growth in India
Dr. D. Vijayashanthi
Lecturer in Commerce,
TGSWRDC W, Kothagudem
APA Style:
Vijayashanthi, D. (2026). Technology adoption and innovation management as drivers of startup growth in India. United International Journal of Multidisciplinary Research, 3(1), 167–182.
|
167–182 |
| 19 |
Analysis of ESG Implementation and Challenges in Selected Indian Banks – A Study
T. Sowjanya1
Research Scholar, Department of Commerce & Business Management,
Kakatiya University, Warangal, Telangana
Prof. P. Amaraveni2
Head & Principal, Department of Commerce & Business Management,
Kakatiya University, Warangal, Telangana
APA Style:
Sowjanya, T., & Amaraveni, P. (2026). Analysis of ESG implementation and challenges in selected Indian banks – a study. United International Journal of Multidisciplinary Research, 3(1), 183–190.
|
183–190 |
|
Business Management Papers
|
| 1 |
The Role of Digital and Social Media Marketing in Shaping Consumer Purchasing Decisions
Lt. Dr. Swamy Shada1
Head, Department of Commerce and Business Management,
University Arts & Science College (Autonomous),
Kakatiya University, Subedari, Hanumakonda
APA Style:
Swamy Shada, L. D. (2026). The role of digital and social media marketing in shaping consumer purchasing decisions. United International Journal of Multidisciplinary Research, 3(1), 1–5.
|
1–5 |
| 2 |
Impact of Social Media Marketing on Consumer Trust and Sustainable Buying Behaviour: An Empirical Study of Digital Consumers in Hyderabad
Dr. Veldandi Ramchander Rao1
Associate Professor,
Department of Business Management,
Vaagdevi College of Engineering, Bollikunta, Warangal, Telangana, India
APA Style:
Veldandi Ramchander Rao, D. (2026). Impact of social media marketing on consumer trust and sustainable buying behaviour: An empirical study of digital consumers in Hyderabad. United International Journal of Multidisciplinary Research, 3(1), 6–10.
|
6–10 |
| 3 |
Digital Transformation in Marketing: The Role of Emerging Technologies in Enhancing Customer Experience
Banothu Vanitha1
Research Scholar (Ph.D), Email: vanitha091991@gmail.com
Dr. Babu Tejavath2
Assistant Professor, Email: babutejavath@gmail.com
Department of Human Resource Management,
Kakatiya University, Warangal - 506009
APA Style:
Banothu, V., & Tejavath, B. (2026). Digital transformation in marketing: The role of emerging technologies in enhancing customer experience. United International Journal of Multidisciplinary Research, 3(1), 11–16.
|
11–16 |
| 4 |
Digital Transformation and Merging Technologies in Marketing in India
Dr. E. Madhavi1
Assistant Professor, Department of Commerce,
Government Degree College, Mahadevpur,
Jayashankar Bhupalpally District
APA Style:
Madhavi, E. (2026). Digital transformation and merging technologies in marketing in India. United International Journal of Multidisciplinary Research, 3(1), 17–21.
|
17–21 |
| 5 |
Analysing the Contribution of Digital Marketing Strategies to Sustainable Development
P. Rajitha1
Research Scholar, Department of Commerce and Business Management,
Kakatiya University
APA Style:
Rajitha, P. (2026). Analysing the contribution of digital marketing strategies to sustainable development. United International Journal of Multidisciplinary Research, 3(1), 22–27.
|
22–27 |
| 6 |
A Study On Impact Of Post Sales Service On Customer Retention At Texmo Industries, Hyderabad
S.E. Pravena1
Assistant Professor
Shaik Jamal Sab2
Student
Department of Business Management,
MVSR Engineering College, Nadergul, Hyderabad
APA Style:
Pravena, S.E., & Shaik, J.S. (2026). A study on impact of post sales service on customer retention at Texmo Industries, Hyderabad. United International Journal of Multidisciplinary Research, 3(1), 28–36.
|
28–36 |
| 7 |
Influence Of Social Media Advertising On Women Buying Habits
Shaji Thomas
Pavanatma College, Murickassery
APA Style:
Thomas, S. (2026). Influence of social media advertising on women buying habits. United International Journal of Multidisciplinary Research, 3(1), 37–43.
|
37–43 |
| 8 |
Analyzing the Contribution of Digital Marketing Strategies to Sustainable Development
M. Vanaja1
Research Scholar,
University College of Commerce & Business Management
Prof. M. Satyavathi2
Retd. Professor,
University College of Commerce & Business Management,
Kakatiya University
APA Style:
Vanaja, M., & Satyavathi, M. (2026). Analyzing the contribution of digital marketing strategies to sustainable development. United International Journal of Multidisciplinary Research, 3(1), 44–48.
|
44–48 |
| 9 |
Customer Relationship Management and Its Impact on Customer Satisfaction: A Study of Selected Banks in Khammam
Dr. P. Rajeswari1
Assistant Professor,
Department of Management Studies,
Sri Chaitanya Institute of Technology & Research
B. Nagaraju2
MBA II Year,
Sri Chaitanya Institute of Technology & Research
APA Style:
Rajeswari, P., & Nagaraju, B. (2026). Customer relationship management and its impact on customer satisfaction: A study of selected banks in Khammam. United International Journal of Multidisciplinary Research, 3(1), 49–55.
|
49–55 |
| 10 |
Digital Transformation and Emerging Technologies in Marketing
Dr. A. Suresh
Assistant Professor,
School of Management,
University Arts and Science College, Subedari,
Kakatiya University, Hanamkonda
APA Style:
Suresh, A. (2026). Digital transformation and emerging technologies in marketing. United International Journal of Multidisciplinary Research, 3(1), 56–62.
|
56–62 |
| 11 |
Digital Transformation and Emerging Technologies in Marketing
Mr. Mukesh Kumar Saini
Assistant Professor,
Seth G. B. Podar College, Nawalgarh, Rajasthan
APA Style:
Saini, M. K. (2026). Digital transformation and emerging technologies in marketing. United International Journal of Multidisciplinary Research, 3(1), 63–67.
|
63–67 |
| 12 |
Managing Service Quality in Hospitality Industry
Dr. P. Shirisha
Professor,
Aurora’s PG College
APA Style:
Shirisha, P. (2026). Managing service quality in hospitality industry. United International Journal of Multidisciplinary Research, 3(1), 68–72.
|
68–72 |
| 13 |
Artificial Intelligence in Digital Marketing: Opportunities and Challenges
Guguloth Rajitha
Research Scholar,
Department of Commerce & Business Management,
Kakatiya University, Hanamkonda
APA Style:
Rajitha, G. (2026). Artificial intelligence in digital marketing: Opportunities and challenges. United International Journal of Multidisciplinary Research, 3(1), 73–81.
|
73–81 |
| 14 |
Role of Sustainable Retail Strategies in Shaping Purchase Intentions
Dr. Bindoo Malviya1
Professor, TMIMT,
Teerthanker Mahaveer University, Moradabad, U.P.
Ms. Kirti Bala2
Research Scholar, TMIMT,
Teerthanker Mahaveer University, Moradabad, U.P.
Ms. Manisha Chaudhary3
Research Scholar, TMIMT,
Teerthanker Mahaveer University, Moradabad, U.P.
APA Style:
Malviya, B., Bala, K., & Chaudhary, M. (2026). Role of sustainable retail strategies in shaping purchase intentions. United International Journal of Multidisciplinary Research, 3(1), 82–91.
|
82–91 |
| 15 |
The Impact of Social Media on Global Retail Marketing in Telangana – A Study
Dr. Mrs. Harjoth Kaur
B.Ed., M.Com., MBA, MEG, M.Phil., NET, PGDCA, Ph.D
Associate Professor of Commerce,
SRR Government Arts & Science College (Autonomous), Karimnagar,
Satavahana University, Karimnagar
APA Style:
Kaur, H. (2026). The impact of social media on global retail marketing in Telangana – A study. United International Journal of Multidisciplinary Research, 3(1), 92–103.
|
92–103 |
| 16 |
Buying Behaviour of Customers and Brand Preferences for Mobile Phones in Hanumakonda District
Dr. D. Narender Naik1
Assistant Professor, Department of Commerce & Business Management,
University Post Graduate College, Subedari, Kakatiya University, Warangal
Dr. V. Saritha2
Assistant Professor, Department of Commerce & Business Management,
University Post Graduate College, Subedari, Kakatiya University, Warangal
APA Style:
Naik, D. N., & Saritha, V. (2026). Buying behaviour of customers and brand preferences for mobile phones in Hanumakonda District. United International Journal of Multidisciplinary Research, 3(1), 104–110.
|
104–110 |
| 17 |
Factors Influencing Consumer Adoption of Eco-Friendly Two-Wheelers in Warangal Tri-Cities: A Study
Dr. P. Shiva Shankar1
Dr. L. Jayarama Krishna2
Y. Sravan Kumar3
APA Style:
Shankar, P. S., Krishna, L. J., & Kumar, Y. S. (2026). Factors influencing consumer adoption of eco-friendly two-wheelers in Warangal Tri-Cities: A study. United International Journal of Multidisciplinary Research, 3(1), 111–115.
|
111–115 |
| 18 |
A Study on Sustainable and Ethical Practices in Retail Operations
Dr. Kampelli Arjun1
Katta Nagaraju2
Assistant Professor / Lecturer in Commerce,
Department of Commerce & Business Administration,
S.R.R Government Arts & Science College (Autonomous), Karimnagar, Telangana, India
APA Style:
Arjun, K., & Nagaraju, K. (2026). A study on sustainable and ethical practices in retail operations. United International Journal of Multidisciplinary Research, 3(1), 116–123.
|
116–123 |
| 19 |
Contemporary Challenges in Digital Service Experience and Customer Engagement
Dr. A. Suresh1
Assistant Professor, University Arts and Science College, Subedari, Kakatiya University, Hanamkonda
Dr. G. Jaya2
Principal, TGTWRDC Women, Siricilla
APA Style:
Suresh, A., & Jaya, G. (2026). Contemporary challenges in digital service experience and customer engagement. United International Journal of Multidisciplinary Research, 3(1), 124–127.
|
124–127 |
|
AHRM Papers
|
| 1 |
Work-Life Balance: A Comprehensive Level Study
Dr. Eslavat Sreenu1
Dept. of Commerce & Business Management,
University College of Commerce & Business Management,
Kakatiya University, Warangal, Telangana
APA Style:
Sreenu, E. (2026). Work-life balance: A comprehensive level study. United International Journal of Multidisciplinary Research, 3(1), 1–3.
|
1–3 |
| 2 |
A Review on Competency Mapping as a Strategic Tool for Enhancing Employee Performance and Organizational Effectiveness
Mrs. G. Mounika1
Assistant Professor - MBA,
Geethanjali College of Engineering and Technology
APA Style:
Mounika, G. (2026). A review on competency mapping as a strategic tool for enhancing employee performance and organizational effectiveness. United International Journal of Multidisciplinary Research, 3(1), 4–8.
|
4–8 |
| 3 |
Impact of Employee Engagement on Organizational Performance in Higher Education Institutions
B. Pavani1
Lecturer in Commerce,
TGSWRDC Women, Kothagudem
APA Style:
Pavani, B. (2026). Impact of employee engagement on organizational performance in higher education institutions. United International Journal of Multidisciplinary Research, 3(1), 9–12.
|
9–12 |
| 4 |
Green HRM – A Sustainable Tool for Business Development
Dr. Sravanthi Nagineni1
Lecturer in Commerce,
CKM Govt. Arts and Science College, Warangal
APA Style:
Nagineni, S. (2026). Green HRM – A sustainable tool for business development. United International Journal of Multidisciplinary Research, 3(1), 13–18.
|
13–18 |
| 5 |
A Cross-Sector Analysis of Compensation and Reward Management Practices
Dr. Chunchu Swathi1
Assistant Professor, Department of Business Management,
Vaagdevi Degree and PG College (Autonomous),
Kishanpura, Hanamkonda, Telangana
APA Style:
Swathi, C. (2026). A cross-sector analysis of compensation and reward management practices. United International Journal of Multidisciplinary Research, 3(1), 19–25.
|
19–25 |
| 6 |
Impact of Leadership Styles on Organizational Change Management in Indian Small and Medium Enterprises (SMEs)
A. Anusha1
Lecturer in Commerce,
TGSWRDC Women, Kothagudem
APA Style:
Anusha, A. (2026). Impact of leadership styles on organizational change management in Indian small and medium enterprises (SMEs). United International Journal of Multidisciplinary Research, 3(1), 26–30.
|
26–30 |
| 7 |
Bridging the Gap: HRD Practices as Drivers of Actionable Insights for Healthcare Sustainability
Jadi Somesh1
Ph.D. Scholar, Department of Public Administration & HRM,
Kakatiya University, Warangal
Prof. P. Srinivasa Rao2
Department of Public Administration & HRM,
Kakatiya University, Warangal
APA Style:
Somesh, J., & Srinivasa Rao, P. (2026). Bridging the gap: HRD practices as drivers of actionable insights for healthcare sustainability. United International Journal of Multidisciplinary Research, 3(1), 31–34.
|
31–34 |
| 8 |
An Integrative Review of the Theory that Reformulates the Concept of CSFs as a Hierarchical and Interdependent Mechanism of Success
Smritom Podder1
Research Scholar (PhD)
Dr. Pramod Kumar2
Associate Professor, Supervisor, Department of Commerce and Management,
Assam Down Town University, Sankar Madhab Path, Gandhi Nagar, Panikhaiti, Guwahati, Assam, India
APA Style:
Podder, S., & Kumar, P. (2026). An integrative review of the theory that reformulates the concept of CSFs as a hierarchical and interdependent mechanism of success. United International Journal of Multidisciplinary Research, 3(1), 35–51.
|
35–51 |
| 9 |
Human Resource Management: AI in HR
Ch. Naga Suvarchala1
St. Ann’s College for Women, Mehdipatnam,
Affiliated to Osmania University
APA Style:
Suvarchala, C. N. (2026). Human Resource Management: AI in HR. United International Journal of Multidisciplinary Research, 3(1), 52–58.
|
52–58 |
| 10 |
A Study on Competency Mapping in HR Consultancies
Dubasi Shirisha1
Research Scholar, Department of Public Administration & HRM,
Kakatiya University, Warangal, Telangana
Dr. T. V. Sujatha Kumari2
Research Supervisor, Department of Public Administration & HRM,
Kakatiya University, Warangal, Telangana, India
APA Style:
Shirisha, D., & Sujatha Kumari, T. V. (2026). A study on competency mapping in HR consultancies. United International Journal of Multidisciplinary Research, 3(1), 59–64.
|
59–64 |
| 11 |
Leadership and Communication in an Educational Institute – A Study
Cassandra Jennifer Tully1
Research Scholar, Department of Public Administration & HRM,
Kakatiya University, Warangal, Telangana
Dr. T. V. Sujatha Kumari2
Research Supervisor, Department of Public Administration & HRM,
Kakatiya University, Warangal, Telangana, India
APA Style:
Tully, C. J., & Sujatha Kumari, T. V. (2026). Leadership and communication in an educational institute – A study. United International Journal of Multidisciplinary Research, 3(1), 65–70.
|
65–70 |
| 12 |
Transformational Leadership, Employee Engagement, and Organisational Development: A Strategic Framework for the Indian Corporate Sector
Gajula Jyoshna1
MBA, Assistant Professor,
Dhanvanthari Institute of Management Sciences, Sujathanagar, Bhadradri Kothagudem, Telangana, India
APA Style:
Jyoshna, G. (2026). Transformational leadership, employee engagement, and organisational development: A strategic framework for the Indian corporate sector. United International Journal of Multidisciplinary Research, 3(1), 71–74.
|
71–74 |
| 13 |
Waste Management Implications of Ageing Vehicles in India
Dr. Chandrakala L1
Dr. Ravi Kiran D. S2
APA Style:
Chandrakala, L., & Ravi Kiran, D. S. (2026). Waste management implications of ageing vehicles in India. United International Journal of Multidisciplinary Research, 3(1), 75–82.
|
75–82 |
| 14 |
Competency Mapping in Adecco India Pvt Ltd – A Study in HR Consultancy
Fiza Syed1
Research Scholar, Roda Mistry College of Social Work & Research Centre,
Hyderabad, Telangana, India
APA Style:
Syed, F. (2026). Competency mapping in Adecco India Pvt Ltd – A study in HR consultancy. United International Journal of Multidisciplinary Research, 3(1), 83–86.
|
83–86 |
| 15 |
Talent Management Practices and People Experience in Jumbotail Technologies Pvt. Ltd.
Jakkula Gopala Rao1
Research Scholar, Department of Public Administration & HRM,
Kakatiya University, Warangal, Telangana, India
Prof. P. Narasimha Rao2
Research Supervisor, Department of Public Administration & HRM,
Kakatiya University, Warangal, Telangana
APA Style:
Rao, J. G., & Rao, P. N. (2026). Talent management practices and people experience in Jumbotail Technologies Pvt. Ltd.. United International Journal of Multidisciplinary Research, 3(1), 87–90.
|
87–90 |
| 16 |
A Study of Job Satisfaction among Lecturers in Teacher Education Institutions with Reference to Selected Professional Variables
Dr. Giri Giri Sravanthi1
Research Scholar, Kakatiya University, Telangana, India
APA Style:
Sravanthi, G. G. (2026). A study of job satisfaction among lecturers in teacher education institutions with reference to selected professional variables. United International Journal of Multidisciplinary Research, 3(1), 91–96.
|
91–96 |
| 17 |
A Study on Work Life Balance of Women with Reference to Select MNCs, Hyderabad
Dr. G. Sumalatha1
Research Scholar, Department of Public Administration and HRM, Kakatiya University, Warangal, Telangana, India
APA Style:
Sumalatha, G. (2026). A study on work life balance of women with reference to select MNCs, Hyderabad. United International Journal of Multidisciplinary Research, 3(1), 97–101.
|
97–101 |
| 18 |
Stress Impact on Married Employees with Reference to Software Employees – An Empirical Analysis
Dr. G. Vani1
Associate Professor, Department of Business Management, Telangana University, Dichpally, Nizamabad, Telangana, India
APA Style:
Vani, G. (2026). Stress impact on married employees with reference to software employees – An empirical analysis. United International Journal of Multidisciplinary Research, 3(1), 102–107.
|
102–107 |
| 19 |
Integrating Corporate Governance, CSR, Business Ethics and Stakeholder Engagement for Sustainable Development: Insights from Global and Telangana-Andhra Pradesh Cases
V. G. N. Phani Kumar1
Sr. Lecturer, Sri Vignani Educational Institutions; Research Scholar, Adikavi Nannaya University, Rajamahendravaram, Andhra Pradesh, India
Dr. P. Uma Maheswari Devi2
Professor, Adikavi Nannaya University, Rajamahendravaram, Andhra Pradesh, India
APA Style:
Phani Kumar, V. G. N., & Uma Maheswari Devi, P. (2026). Integrating corporate governance, CSR, business ethics and stakeholder engagement for sustainable development: Insights from global and Telangana-Andhra Pradesh cases. United International Journal of Multidisciplinary Research, 3(1), 108–111.
|
108–111 |
| 20 |
How does the industrial sector respond to the performance of the capital market? Econometric evidence from quarterly data for Peninsular India
Mr. Mahaveer Sharma1
Research Scholar, Department of Management Studies, Pondicherry University, Puducherry - 605014, India
Mr. Baskar P2
Research Scholar, Department of Management Studies, Pondicherry University, Puducherry - 605014, India
Mr. Lavudi Vijay3
Research Scholar, Department of Management Studies, Pondicherry University, Puducherry - 605014, India
APA Style:
Sharma, M., Baskar, P., & Vijay, L. (2026). How does the industrial sector respond to the performance of the capital market? Econometric evidence from quarterly data for Peninsular India. United International Journal of Multidisciplinary Research, 3(1), 112–122.
|
112–122 |
| 21 |
Women Entrepreneurs in India – Emerging, Issues and Challenges
Dr. Varre Prabhakar1
Junior Lecturer in Economics, Govt. Junior College, Nekkonda, Warangal District, Telangana, India
APA Style:
Prabhakar, V. (2026). Women Entrepreneurs in India – Emerging, Issues and Challenges. United International Journal of Multidisciplinary Research, 3(1), 123–127.
|
123–127 |
| 22 |
Study of Performance of Supply Chain Management in Small and Medium Scale Companies
Dr. D. Sandhya1
Associate Professor of Economics, Govt. Degree College (A), Narsampet, Warangal District, Telangana, India
APA Style:
Sandhya, D. (2026). Study of Performance of Supply Chain Management in Small and Medium Scale Companies. United International Journal of Multidisciplinary Research, 3(1), 128–132.
|
128–132 |
| 23 |
A Study on Financial Performance Evaluation of SBI & Punjab & Sind Bank
Dr. Matyada Bixapathi1
Osmania University, Hyderabad, Telangana, India
APA Style:
Bixapathi, M. (2026). A Study on Financial Performance Evaluation of SBI & Punjab & Sind Bank. United International Journal of Multidisciplinary Research, 3(1), 133–138.
|
133–138 |
| 24 |
Effectiveness on Employee Job Satisfaction in Public and Private Sector Banks
Dr. L. Sudhakar1
Assistant Professor, Dhruva College of Management, Hyderabad, Telangana, India
APA Style:
Sudhakar, L. (2026). Effectiveness on Employee Job Satisfaction in Public and Private Sector Banks. United International Journal of Multidisciplinary Research, 3(1), 139–146.
|
139–146 |
| 25 |
Social and Green Accounting for Sustainable Development in India: A Study of Five Leading Companies
Dr. Sravanthi M1
Associate Professor, Department of Business Management, Vaagdevi College of Engineering (MCA), Warangal, Telangana, India
APA Style:
Sravanthi, M. (2026). Social and Green Accounting for Sustainable Development in India: A Study of Five Leading Companies. United International Journal of Multidisciplinary Research, 3(1), 147–153.
|
147–153 |
| 26 |
Assessing the Role of Employee Engagement in Reducing Employee Turnover
Dr. M. Aravinda1
Assistant Professor, Department of Business Management, Vaagdevi Degree & PG College (Autonomous), Kishanpura, Hanamkonda, Telangana, India
APA Style:
Aravinda, M. (2026). Assessing the Role of Employee Engagement in Reducing Employee Turnover. United International Journal of Multidisciplinary Research, 3(1), 154–159.
|
154–159 |
| 27 |
Corporate Governance Mechanisms and Earnings Management Practices: A Study of Top 5 Companies
Dr. Chittimalla Bhargavi1
Assistant Professor, Department of Business Management, Vaagdevi College of Engineering (Autonomous), Warangal, Telangana, India
APA Style:
Bhargavi, C. (2026). Corporate Governance Mechanisms and Earnings Management Practices: A Study of Top 5 Companies. United International Journal of Multidisciplinary Research, 3(1), 160–166.
|
160–166 |
| 28 |
A Comparative Study of Waste Management Practices in Telangana and Other States
Dr. C. Dattatreyulu1
Assistant Professor, Vaagdevi Degree and PG College, Hanamkonda, Telangana, India
G. Lakshman2
Assistant Professor, Vaagdevi Degree and PG College, Hanamkonda, Telangana, India
APA Style:
Dattatreyulu, C., & Lakshman, G. (2026). A Comparative Study of Waste Management Practices in Telangana and Other States. United International Journal of Multidisciplinary Research, 3(1), 167–172.
|
167–172 |
| 29 |
Startup Ecosystem in India: Growth and Challenges
Dr. Burri Umashankar1
Assistant Professor (P), Department of Public Administration & HRM, Kakatiya University, Warangal, Telangana, India
APA Style:
Umashankar, B. (2026). Startup Ecosystem in India: Growth and Challenges. United International Journal of Multidisciplinary Research, 3(1), 173–178.
|
173–178 |
